Studio Tomas

Designing brands, digital experiences and spaces with intention

Hi, I'm Lili

Strategy Led Creative

Digital Experience Thinker

Spatial & Interior Designer

Visual Storyteller

Brand & Concept Developer

My work connects strategy with aesthetics — translating ideas into digital experiences, spaces and visual concepts that feel thoughtful, human and lasting.

Strategy & Digital

Strategic collaboration for brands developing digital products, brand systems and new customer experiences.

• Digital Strategy
• Brand Systems
• UX & Web Concepts
• Product Thinking

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For Creative & Spatial Projects

Design & Spatial

• Interior Concepts
• Brand Environments
• Art Direction
• Photography & Styling
• Retail & Window Design

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Concept-driven design shaping spaces and visual environments, from brand environments to private interiors.

Selected Projects

A visual concept and art direction developed for Almagea’s brand imagery, combining natural textures, sunlight and everyday lifestyle elements to reflect the brand’s connection to wellbeing and vitality.

Brand Visual Concept · Art Direction · Photography

Almagea
Brand Visual Concept

A digital concept developed for the fashion brand Amarie, combining brand strategy, UX thinking and visual direction for the e-commerce experience.
The project included a detailed web brief, interface structure and art direction for the brand’s online presence, along with photography created for social media communication.

Concept proposal. The project was not implemented due to changes in development partners.

Brand Brief · Web Concept · UX Structure · Art Direction

Digital Concept & Web Experience
for Amarie

The concept connects interior design, storytelling and visual identity, translating the spirit of the place into a calm retreat rooted in nature and family history.

The project includes interior concept development, creative direction and collaboration with local craftsmen, shaping the house from initial idea to final experience.

Private residence · Hvar, Croatia

A concept-driven restoration of a 100-year-old stone house on the island of Hvar.

Styria Media Conference Space

Styria Media · Conference Space Concept · Zagreb, Croatia

A spatial concept for Styria Media’s conference space, translating the brand’s visual identity into a dynamic interior environment.

Color zoning, custom graphics and flexible seating shape a space designed for meetings, presentations and collaboration.

woodland magic

Private Client · Interior Concept · Spatial Story · Zagreb, Croatia

A concept-driven private home where interior design and storytelling come together

A selection of digital, spatial and visual projects developed across industries.

A window display and retail styling concept created for the children's concept store Mali Zakladi in Ljubljana.

The project combined window scenography and in-store visual styling to create a playful and immersive retail experience highlighting key products and seasonal collections.

Retail merchandising · Product positioning · Visual storytelling

little everyday magic

Mali Zakladi — Retail Window Concept

Interactive Digital Catalogue

A digital catalogue concept developed to present curated products in a clear and visually engaging format.
From product organisation and editorial structure to design and final web production, the entire catalogue experience was developed as a seamless digital browsing tool.

Concept · Content Structure · Catalogue Design · Digital Production

LONG-TERM BRAND COLLABORATION

Kinderfeets
Brand Growth &
Visual Direction

For over five years I led the visual direction and social presence of the Kinderfeets brand — developing content, organising photoshoots, building partnerships, securing media features and contributing to the development of new products while shaping the brand’s visual storytelling across digital channels.

Ten Tricks for Better Insta Photos

Trust fund gluten-free scenester PBR&B hot chicken. Poke try-hard vegan pop-up. Banh mi meggings before they sold out.

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Execution

Bringing concepts to life through thoughtful execution.

Design

Developing cohesive design systems — from digital platforms to physical environments.

Concept

Defining direction across digital, spatial and visual touchpoints.

Insight

Understanding brand identity, audience and context.

How I Approach Projects

behind the studio

Lidija Tomas Matijević

I’m a creative director, spatial designer and digital strategist exploring the intersection of aesthetics, experience and storytelling.

Through Studio Tomas, I collaborate with brands, companies and private clients to develop thoughtful concepts — from digital products and brand systems to interiors and spatial environments.

My work always begins with strategy, but it is guided by intuition and a strong sense of beauty. I believe that well-designed spaces, products and experiences have the power to shape how people feel, remember and connect.

AREAS OF
COLLABORATION

Strategy & Concept Development

Brand direction, digital strategy, experience thinking.

Digital & Web Experiences

Web concepts, UX structure, visual identity systems.

SPATIAL & VISUAL DESIGN

Interiors, styling, photography, environments.

Selected Clients & Collaborations

A selection of brands, companies and institutions I’ve collaborated with across strategy, design and creative direction.

Canon, IKEA, Booking, LEGO, Mali Zakladi, Kinderfeets, European Commission, Styria Media, Večernji list, Reserved Home, About You, Sezane, Amarie, Design Letters, The Poster Club, Hello Mado, Gestalten, Nuna, Ghetaldus, MOLL, Borboleta, Little Otja, Rex Kralj, Kalklitir, Sisi House of Style, Bird, TZ Grada Makarske Podravka, Hisense, Gamin et Gamine, Pixio, MOLL

Canon
IKEA
Booking
LEGO
Mali Zakladi
Kinderfeets
European Commission
Styria Media
Večernji list
Reserved Home
About You
Sezane
Amarie
Design Letters
The Poster Club
Hello Mado
Gestalten
Nuna
Ghetaldus
MOLL
Borboleta
Little Otja
Rex Kralj
Kalklitir
Sisi House of Style
Bird
TZ Grada Makarske Podravka
Hisense
Gamin et Gamine
Pixio
MOLL

connect with Studio Tomas

With a digital “paintbrush” I invest all of myself to create aesthetically appealing visuals and interiors.

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Visual references →